Help Center

Course Start Date & Time 

• Start: Friday, February 20, 2026, at 12:00pm ET 

• Location: Designlab platform (log-in instructions will be emailed the day prior to launch)

Software Setup

To fully participate in the AI for the Lean Marketer course, please ensure the following tools are set up before the course begins.

We strongly recommend completing setup at least 24 hours before your first live session.

Required:

ChatGPT (Paid Plan Required) - we’ll use advanced models and Custom GPTs during the workshop.

• Sign up or log in: https://chat.openai.com/

• You’ll need a Plus or Team subscription

Free Tools (Account + Login Ready):

Please create free accounts and confirm you can log in to each:

Miro - for collaboration
https://miro.com

NotebookLM - for synthesizing documents and notes
https://notebooklm.google.com/

Relume - for creating landing page structure and layout
Use this link to get extra credits:
https://relume.io/?via=ai-bootcamp

Lovable - for vibe coding prototypes and interactive pages
Use this link to get extra credits:
https://lovable.dev?via=tata

Optional (Recommended):

These tools are not required but can significantly enhance your workflow:

Manus.ai - for executing agentic research workflows
https://manus.ai/

Perplexity - for source-backed research
https://www.perplexity.ai/

Claude - an alternative LLM that can be strong for writing tasks
https://claude.ai/

Live Session Access

All AI for the Lean Marketer sessions will take place on Livestorm.

• You’ll receive unique invite links via email on Thursday, February 19.

• Reminder emails with your join link will also be sent before each event.

• Please use your unique link to join each session.

Community Slack

We’ll invite you to our community Slack before the program starts. Introduce yourself, connect with peers, and share ideas!

 

Program Schedule

Recordings

If you can’t attend a live session, recordings will be posted to the Designlab platform shortly after.

Before Your First Live Session

Now that you’ve reviewed the course overview and set up your required tools, it’s time to prepare for your first live workshop. Session 1 is designed to be highly practical and hands-on. We’ll be working directly on your real go-to-market materials, so completing the short prep below will ensure you get maximum value from our time together.

Session 1 Prep - Go-to-Market Foundations with AI

To make this session practical and hands-on, we’ll be working on your real go-to-market materials - not abstract examples.

This session is focused on helping you:

• Rebuild clarity around your market and customer

• Sharpen your positioning and value proposition

• Improve tone and messaging decisions

• Turn strategy into a real, usable GTM asset using AI

Plan for approximately 20-30 minutes of prep.

Please complete the steps below before our first live session.

1. Set Up Your Tools

Please complete your software setup at least 24 hours before the session.

2. Bring One Real GTM Surface to Work On

This session is designed to improve something real - not work hypothetically.

Please bring one live marketing surface you want to sharpen or rebuild.

Examples:

• A landing page
• A product or feature page
• A homepage section
• A pricing page
• A campaign concept
• A sales one-pager
• A pitch deck
• A recent feature launch announcement

If you don’t have something current:

• Choose your homepage
• Choose your pricing page
• Choose a competitor page you wish was yours
• Choose a recent client project (if you’re a consultant)

If you’re a consultant or freelancer:

• Select one client to focus on for the session.

We’ll use this asset throughout the workshop.

3. Define Your Ideal Customer (3-5 Sentences)

Write a short description of your ideal customer. 

Include:

• Who they are (role, context, or type of company)
• What situation causes them to look for solutions like yours
• Why they might choose you over alternatives

If you don’t have a formal ICP:

• Write your best current understanding. It does not need to be perfect.

4. Define 1-2 Core Customer Jobs

We’ll use this to sharpen positioning and messaging decisions.

Complete this sentence from your customer’s perspective:

When I am ______, I want to ______, so I can ______.

Focus on:

• A specific moment of pressure, friction, or urgency

• A meaningful outcome

• Something that exists whether or not your product exists

Avoid:

• Listing product features

• Writing something vague like “improve efficiency”

• Describing your solution directly

If you’re unsure, ask yourself:

• What situation triggers someone to look for a solution?

• What feels risky, frustrating, or urgent?

• What’s at stake if they don’t solve it?

Don’t overthink this - we’ll refine it together during the session.

5. Bring 2-3 Real Examples of Your Messaging

Please bring:

• A landing page
• An email
• A blog post
• A sales deck
• Or another example of your brand in the wild

We’ll use these to:

• Stress test positioning
• Refine tone of voice
• Improve clarity using AI

If you don’t have access to brand materials:

• Bring competitor examples instead

What You’ll Leave With

By the end of this session, you’ll have:

• A clearer articulation of your market and customer
• A sharper positioning narrative
• Lightweight tone-of-voice guardrails
• A draft, real GTM asset aligned to your strategy
• A repeatable AI-enabled workflow you can reuse

Preparation ensures we spend our time building - not defining basics.

Certification

When you complete any of our courses, you’ll receive a Certificate of Completion that highlights your newfound skills and project work. This certificate serves as a tangible acknowledgment of your learning journey — and it’s something you can proudly feature on your résumé or share on LinkedIn to demonstrate your professional growth.

Each certificate comes with a unique ID and a dedicated verification page hosted on our site. This allows anyone — from hiring managers to collaborators — to confirm your accomplishment quickly and securely.

Add Your Certificate to LinkedIn with Ease 

We’ve made it simple to share your achievement. When you’re viewing your certificate page, you’ll see an “Add certification to LinkedIn” button in the upper right side of the page. Clicking this button will take you directly to your LinkedIn profile (if you’re already logged in) and automatically open the modal to add a new certificate.

From there, you can fill in your course details and link your unique certificate verification page — giving your network and potential employers an easy way to view and verify your credentials.